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Introduction Every SEO strategy starts with finding the keywords. When you do keyword research you can figure out what people are looking for, how often they search for words and how hard it is to get a good spot for those words. If you do keyword research correctly it can really help you get more people to visit your website even if your content is not that great. Keyword research is a part of SEO strategy and it can make a big difference in how many people see your website so doing keyword research is very important for your SEO strategy. What Is Keyword Research? Keyword research refers to the process of discovering and analyzing the words that people use when searching for anything using search engines such as Google. These keywords will enable the search engines to know what information you have on your website as well as when they should display your website. For instance, if you have a fitness blog, some of the searches that people could make include: Using these keywords on your blogs, you will increase the chances of getting more visitors to your blog. Why Keyword Research Is Important for SEO Keyword research is one of the vital aspects of SEO because it helps you achieve the following things: 1. Know Your Target Audience It helps you learn the language used by your target audience during online searches; therefore, you can create content based on their requirements. 2. Bring in Organic Traffic When you use proper keywords, your web pages come at the top and thus you get a lot of organic traffic. 3. Enhance your Content Strategy Through the analysis of the keyword information, you will be able to find out the topics of interest for people and then create content accordingly. 4. Generate Conversions When you go after the commercial keywords, you attract converters. 5. Beat the Competitors By analyzing the keywords that your competitors are using, you get con Understanding Different Types of Keywords Short-Tail Keywords Short-tail keywords or otherwise called as head keywords are general keywords that comprise just one or two words. Short-tail keywords are general and have many subjects covered under them; people in the early stage of their search often use them. They lack specificity and thus can be accessed by a varied group of searchers. Examples Long-Tail Keywords The long-tail keywords are search phrases which comprise three words or more. Long tail keywords are quite specific in their approach. Instead of trying to target wider terms, long-tail keywords try to target user intent. Examples: Informational keyword In cases when users seek information or to gain knowledge, we use informational keywords. It means that there is no need to make any purchases. Examples of such keywords: Navigational Keywords Navigational keywords are needed in cases when users are searching for particular websites, brands, or web pages. Users know where to go and search engines help them get there quickly. Examples of such keywords: Commercial Investigation Keywords The terms related to commercial investigation are used when people are still in the process of doing research prior to purchasing anything. They compare various items to choose the best one. For example: Transactional keyword Transactional keywords indicate that the consumer is in a position to act upon his search results and make some sort of purchase, hire, or subscription. Examples: Step 1: Define Your Niche and Goals Start with getting a good idea of what your business does and who its audience is. Consider: Step 2: Brainstorm Seed Keywords Start with getting a good idea of what your business does and who its audience is. Consider: For instance, if you’re managing a digital marketing agency, your target audience could potentially look for such services as SEO, Google ads management, or content marketing. Once you have defined your audience and objectives, everything will fall into place. Step 3: Use Keyword Research Tools Keyword tools will allow you to generate lots of keyword ideas and will provide valuable information such as search volume and competition. Some of the commonly used keyword tools are: Step 4: Analyze Search Intent The search intent depends on the motive of the searcher. Google tries to provide the user with content that suits the search intent of the user. Types are as follows: Example: “What is keyword research?” Example: “Ahrefs keyword explorer” Example: “Best keyword research tools”             Example: “Buy SEO software”The search intent depends on the motive of the searcher. Google tries to provide the user with content that suits the search intent of the user. Types are as follows: Example: “What is keyword research?” Example: “Ahrefs keyword explorer” Example: “Best keyword research tools”             Example: “Buy SEO software”. Step 5: Evaluate Search Volume search volume refers to how often a certain keyword is searched during a set period of time. Generally: For example: Keyword Monthly searches SEO  100,000+ SEO tips 15,000 SEO tips for beginners 2,000 Step 6: Check Keyword Difficulty Keyword difficulty is the measure of how difficult it is for a website to rank well on search engines using that specific keyword. The following factors influence the keyword difficulty; domain authority of your competitor, backlinks, content quality and many more. If you have a brand new website, you need to aim at low or medium difficult keywords. Example: Step 7: Analyze Competitor Keywords A lot of work has been done by the competition on keyword research as well as other aspects such as content creation and optimization using SEO techniques. You can get a lot of information from the way your competitors are doing. What should you consider while competitor analysis Step 8: Find Long-Tail Keyword Opportunities Long tail keywords are more specific and lengthy search terms used by individuals searching for something unique on the web. Long tail keywords are considered easier to rank since they attract fewer competitors compared to regular keywords. Example of a long tail keyword for instance can be: Step 9: Organize Keywords Into Topic Clusters Do not use keyword-specific pages